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SALES STRAP: Selling Tactics, Resources & Action Plan
SALES STRAP: Selling Tactics, Resources & Action Plan
Every winning team needs a strategy. But the strategy is only a winner if it is practical, reflects best practice and can followed by all team members. SALES STRAP is an online playbook that provides tactical support to sales people so they always have the resources they need to make more sales.
SALES STRAP is a repository of critical resources and sales experience that is assembled by a company’s sales team and can be accessed by all team members. It includes best practices, success stories and lessons learned, which means the team can share techniques that work and be aware of those that don’t work quite so well. In addition, it offers a valuable store of proven responses to objections, methods for generating leads, presenting, negotiating and converting prospects to customers.
Using tools and techniques from the field of Knowledge Management, SALES STRAP captures, stores, and builds on the know-how and experience of the team’s top performers and makes it available to all team members so that everyone’s performance improves. It is a living repository that grows and matures with the experience of the sales team and is shaped by the company’s strategic plan.
SALES STRAP provides tactical support to sales people and because it can be accessed via a browser, they always have the resources they need to increase and make more profitable sales. It contains vital resources such as product and service knowledge, standard sales presentations and other visual/written aids, competitor data, industry and market research, sales processes and procedures for operational effectiveness.
The company-specific content in SALES STRAP sets the scene and culture of a sales team by defining goals, target markets, the company’s mission and value proposition. It is the manifestation of a company’s sales strategy and reflects nothing less than the place where the rubber meets the road.
SALES STRAP is supported by and can be enhanced by the sales training and CRM consulting services provided by the DevelopingStrategy team.